Citibank case study
The Brief
Citibank was looking for a customized communication plan to target the youth with their latest credit card offerings.
quikr media solution
To drive consideration for their latest credit card offers, we designed a customized campaign with intelligent messaging & targeting match. This ensured relevancy in ads shown to consumers & high CTR.
Cross-category targeting
Car & bike category audiences were shown the
IndianOil Citi Platinum Card, whereas house
hunters were shown Citibank Rewards Card ads.
Search & Price targeting
New users were identified basis price searches on
Mobile, Electronics & Appliance categories and
were shown the Citibank Rewards Card ads.
the result
40,000+
traffic delivered ina quarter
0.50%
CTR which is higher thanindustry avg.
